Citróleo Group has unveiled a vegetable active. AlphaVelvety is a butter developed from the synergy between 100% natural ingredients. It is multifunctional and combines several powerful concepts in a single product: it acts on the mouth, skin and hair, and is effective from the first application. It offers unique sensorial stimulation, ensuring a dry, velvety and matte touch to the skin, as well as deep moisturizing to the hair.

AlphaVelvety was developed exclusively to provide a new solution to cosmetic formulators around the world. It is quickly absorbed when it comes in contact with skin and, due to its unique fatty chain, can be applied directly on the entire body.

AlphaVelvety, when used in capillary functions, can restore hair, since its bio-compounds, a balance between oleic, lauric and myristic fatty acids, guarantee complete absorption by the hair fiber. This ensures effectiveness against damages due to exposure to UVA light. The restoration of the hair fiber is achieved naturally by reversing structural damage caused by many different factors of daily life with deep hydration. The vegetal active is instantly absorbed by the skin, providing a matte effect. The velvety effect of AlphaVelvety is more than efficacy, it is sensory, activating the bodily senses.

According to the company, Alpha-Velvety has a unique regenerative power, correcting imperfections and improving skin texture, including the lips. The benefits are felt in the first application, which wraps the surface of the epidermis in a protective film, promoting a feeling of healthiness with a composition that mimics the skin.

As important as the effectiveness of the product is, a decisive factor for its purchase is the origin of the ingredients. AlphaVelvety consists of crude oils and vegetable butters obtained in a sustainable way with total traceability.

More info: citroleogroup.com/site2017/en/